It happens. Whether the market is good or bad, a job is going to come your way that is going to ultimately result in either no or negative profit.
At Aspire, we have seen this frequently from our clients since the start, especially when they have a business model that is focused on generating revenue instead of on Average Gross Margins. Often, a contractor has no idea that they’ve taken a “loser job” until it’s too late to go back and has to work far too hard to minimize the loss or hopefully break even. This happens most commonly when a contractor has the wrong kind of marketing (word of mouth is only a small part, and can sometimes even result in more loser jobs!) or is focused on winning bids. When these things are true, sometimes they won’t even realize they’ve taken a loser job at all.