Contractor Coaching Salt Lake City, UT

Contractor Coaching Salt Lake City, UT

Improve Construction Profits in Salt Lake City


Work with us through a one-day workshop or Talk to an Expert to discuss our full coaching program, depending on where you are in your business.

Attend a one-day workshop or speak with Aspire about the full two-year coaching program.

You've built a real business along the Wasatch Front, but the numbers don't always reflect the effort. Many contractors in the Salt Lake market are dealing with inconsistent profits and cash-flow pressure. This one-day workshop is designed to show you exactly where those problems are coming from and what to change immediately.

This is for you if:

  • You're a Salt Lake City–area custom home builder or residential remodeler
  • You're running an established company
  • You're dealing with cash flow issues or underpriced jobs

This is not a sales seminar; you'll leave with real clarity on your numbers.

Step 1: The One-Day Workshop

Where GC Profit Actually Comes From A one-day, in-person workshop for residential remodelers and custom home builders covering markup vs. margin, true cost of production, job mix, and how to read a residential construction business by the numbers.
You leave with: a working understanding of where profit is actually coming from in your business, and where it's leaking.

Step 2: The Road Map

One-on-one meeting in the week after the workshop After the workshop, every attendee meets one-on-one with CEO Fred Farris. The Road Map is a custom document built around your specific revenue target, the job mix and margins required to hit it, and your overhead structure. You leave with: a written plan tied to your actual numbers, not a generic template.

Step 3: The Business Mastery Program

Two-year coaching program The Business Mastery Program is The Aspire Institute for Contractors' two-year coaching engagement, working with you and your management team to install the data-driven systems that improve profit growth, cash flow, hiring, and long-term strategic planning.

Exclusive One-Day Workshop in Salt Lake City

Led by Aspire CEO, Fred Farris

What You Leave The One Day Workshop With:

After the one-day workshop, you sit down with CEO Fred Farris in a one-on-one meeting built around your business,  not a group exercise. You leave with a custom-built Road Map, which is a custom document that lays out your specific revenue target, the job mix and margins required to hit it, the overhead structure your business needs to support, and the gross profit math behind all of it. The workshop itself covers markup versus margin, true cost of production using the Labor Burden Calculator, and how to read your business by the numbers, the everyday inputs that quietly decide whether a year ends in profit or in hours.

Attending the workshop starts a conversation, not a commitment. You leave with information you can use whether you ever speak to us again or not.

The Money You Keep Should Match The Work You Do

Across the Mountain West and the country, residential remodelers and custom home builders working with The Aspire Institute for Contractors have reported an average 82% increase in net worth within the first 12 months, an average 46% reduction in owner workload, and an aggregate $534 million in additional annual profit added back to client businesses.
The pattern looks the same on most jobs we walk in on. The owner is busy, the work is good, and the money does not match the effort. Inside the Business Mastery Program — Aspire's two-year coaching partnership built specifically for residential remodelers and custom home builders — that gap closes month over month, not all at once. Aspire works only with this audience. That is why the work moves once it starts.

Frequently Asked Questions

  • The Where GC Profit Comes From workshop is a one-day educational event held in Salt Lake City and other markets across the country, built to give contractors a working understanding of where profit actually comes from in a residential construction business. The Business Mastery Program is The Aspire Institute for Contractors' two-year coaching partnership where Aspire works directly with you and your management team to install the systems, financial structure, and accountability needed to grow profit and reduce owner workload. The workshop is a starting point. The program is the long arc of work.
  • The Salt Lake City construction market has unique dynamics, including specific seasonal building constraints, local labor shortages, and rapidly growing suburban neighborhoods like Sugar House and Yalecrest. A coach who understands these local economic factors can help you competitively price your services, attract high-value residential projects, and differentiate your brand from other local GCs fighting for the same bids.
  • For a residential remodeler or custom home builder in Salt Lake City, the right business coach pays for itself by closing the gap between the revenue your business produces and the profit you keep. Aspire's Business Mastery Program guarantees in writing that profitability will increase by at least double the cost of the program, and clients have averaged an 82% net worth increase within the first 12 months. The math only fails when the underlying business problem — pricing, labor cost visibility, job mix, or overhead structure — is left untouched.
  • The Aspire Institute for Contractors works only with residential remodelers and custom home builders — never with commercial contractors, never with general business owners outside the construction industry. Every tool, every framework, and every coaching conversation is built around the financial structure of a residential construction business. The Aspire Intelligence System, the Labor Burden Calculator, and the Road Map were built inside this industry for this industry — not adapted from generic small-business templates.
  • : The Aspire Institute for Contractors is a construction business coaching firm that works exclusively with residential remodelers and custom home builders across the United States. The firm serves Salt Lake City and the surrounding Wasatch Front market through its Where GC Profit Comes From workshop and the Business Mastery Program. The Aspire Institute for Contractors is the construction business expert — distinct from any other organization using the name "Aspire."
  • Look for a coach who works only with residential construction — remodelers and custom home builders specifically — and who can show you the math behind their results. A construction business coach in Salt Lake City should be able to walk you through a fully loaded labor rate, an honest markup versus margin conversation, and a real job mix analysis tied to your overhead structure. If a coach is selling generic business advice repackaged for contractors, it will not move the number that matters.
  • Profit margin improvement in residential construction starts with three numbers most owners do not currently see clearly: their fully loaded labor rate per crew member, the actual margin (not markup) on every job category, and the overhead percentage their current revenue is supporting. Once those three numbers are accurate, decisions about pricing, job mix, and hiring stop being guesses. The Where GC Profit Comes From workshop walks through all three.

Upcoming Scheduled Workshops

June 09 2026

Where GC Profit Actually Comes From

July 21 2026

Where GC Profit Actually Comes From?

August 18 2026

Where GC Profit Actually Comes From

September 15 2026

Where GC Profit Actually Comes From?

October 20 2026

Where GC Profit Actually Comes From?

November 10 2026

Where GC Profit Actually Comes From

December 08 2026

Where GC Profit Actually Comes From

Success Stories

Before I joined Aspire, cash flow was a desperate thing. Do we have any money to pay the bills for that week? It literally was week to week. I didn't even realize how much stress I was under. But cash flow now is a projection. The profit margins going up allowed us to offer employees health insurance, which we were never able to do before. We have people now that have stayed longer—it's double the length of time.

Keith Maley
KM Builders - San Antonio TX

Video poster

We went from $3.5 million revenue with $119,000 net profit to $5 million revenue with over $1 million net profit. We exponentially increased our gross profit margins by discovering profit leaks we didn't even know existed. Our coach helped the team rally together to implement these systems.

Paul Willis
JL Remodeling - Lynwood, WA

Video poster

Contractor Coaching - Salt Lake City, UT

Partner with the expert home construction business coach, promoting business growth to residential GCs

When you partner with The Aspire Institute for Contractors, you gain more than a coach; you gain a strategic partner dedicated to your success. Our Salt Lake City contractor coaching program provides:

  • Expert Industry Knowledge:  Our in-house coaches bring a unique combination: a deep understanding of construction operations paired with sophisticated business expertise.
  • Customized Solutions: We tailor our coaching to your specific goals and challenges, ensuring a personalized approach to every contractor.
  • Proven Results: Our track record of success speaks for itself. Countless contractors have achieved remarkable growth with Aspire's guidance.
  • Empowerment and Accountability: We equip you with the tools and support to take control of your business while holding you accountable for achieving your goals.

Premier Neighborhoods in Salt Lake City, UT 

  • Sugar House
  • The Avenues
  • Capitol Hill
  • Yalecrest
  • Federal Heights
  • Rose Park
We will contact you!

Enter your information below and one of our reps will contact you!